5 Steps to Creating a Memorable and Effective Company Video

Corporate video.

Those two words might as well be substituted by other equally exciting pairings such as root canal, boring lecture, or chalkboard nails.

Most companies just need a creative, like yourself, to take some initiative. I currently hold the title of ‘corporate sales trainer’ at my organization, yet part of my job description now includes making monthly video productions for trainings, meetings, and even company parties. It’s a great way to express my creativity, get paid to do it, and create a corporate culture of honor, respect, and professionalism.

Corporate company videos are valuable tools that leave your audience feeling educated, appreciated, and (fingers crossed) entertained. Here’s a few steps to consider before diving into your first video project.

  1. Focus it. During the planning stage ask yourself ‘what do I want the viewer to feel when they watch this.’ Educated? Inspired? Appreciated? These emotionally connective words help you form your mission statement for the video. Meeting with one or two other employees for a brainstorming session may also prove helpful.
  2. Mission it. Write a mission statement for the project. Here’s a sample: the purpose of the company holiday party video is to show appreciation for each employee by featuring each department in an upbeat, entertaining format.
  3. Shoot it. With mission statement in hand, write two shot lists. The first list is chronological; it starts with the beginning of the video and works to the end, shot by shot. Next, compile a second list from the first list to determine the shooting order. Note: shooting scenes out of actual sequence can save much time and effort. Now it’s time to shoot it. You’ll need to make your fellow employees comfortable when you’re shooting it. Compliment and encourage!
  4. Edit it. Use a simple program like Apple’s iMovie or Window’s Movie Maker to compile the clips. Editing should take a while as it’s generally a several step process. The first edit is simply to remove all the bum clips and order the video chronologically. The second edit further hones the video by making needed cuts for clarity and pacing. The third edit introduces music, if needed, transitions, titles, and end credits for a polished finish.
  5. Critique it. Show the finished product to some trusted employees and/or your superior. Ask them for input. Take the criticism and make the needed changes. Remember, after working on this project over time there may be things that you may not even see or notice that are glaringly evident to a first time viewer.

I volunteered to make my first company video several years ago using my own camera, computer, and time. After my boss viewed it, he was so pleased that he provided me with all the equipment I needed to produce other videos for the company on a regular basis. Now, it’s a regular part of what I do, and it’s quite enjoyable.

What about you? Does your company have a need for your creative talents?

Why not go for it?

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4 thoughts on “5 Steps to Creating a Memorable and Effective Company Video

  1. Andrew, Sounds like a recipe for almost any creative project, not just video:

    Determine the tone, identify your audience and message, gather all the parts, assemble the product, ask for feedback and refine accordingly. Abracadabra! Like magic you have something you can be proud of.

    • You bet. I think too often we just jump right into ‘assemble the product’ and then get overwhelmed because we didn’t do the first few steps.

      Thanks for the comment and contribution.

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