Friday Light: McDonald’s Dollar Menu Temptations

I’m weak. Like a girl at a hip-swiveling Elvis concert. Can’t say no. Willpower shot.

I hear from within me a whisper of sinister rationalization:

You deserve a break today.

To which I answer “yes. Yes indeed I DO deserve a break today.” And then another voice…

You want it, you need it.

Another answer of “I do want it, and yup, I do need it.” But then, the voice goes one too far with…

I’m lovin’ it.

Sitting here in my office, I realize I’m having an inner dialog with slogans from McDonald’s. Dang marketing department.

Generally, this self-talk happens in a matter of seconds and transpires just before lunch, which, of course, is already packed. I have an apple, a healthy wrap with 46 grams of fiber, and even some Greek Yogurt for dessert. Healthy, yes, but I want the trash food. I want the warm, gooey goodness that can only be found on a McMenu.

I’ll indulge in a McDouble from time to time, ordering it without cheese to make myself feel that I’m still cutting out some of the ‘unhealthy’ calories. Like I’m both auctioneer and buyer at the same time, the script often reads like this:

Auctioneer: I have a lovely McDouble on this pristine, plastic encased menu. I’ll start the bidding at one dollar.

Me: That’s not really even food. I’ll feel terrible after I eat whatever that thing is but I deserve a break today don’t I? Hmmmm. Ok I’ll take it.

Auctioneer: Going once, going twice….

Me: I’ll take it if I can have it without cheese. That’ll make it healthy. Right?!

Auctioneer: Sold to the man with weak willpower.

On my better days, I arrive having already eaten my healthy lunch. I’m just at McDonald’s to get out of the office for a wee bit. They have free wi-fi. They also have Diet Dr. Pepper. I’m a hero. I’m out of the office. I get a treat I love. I haven’t indulged in the McDouble McProblem.

After two (or three) free refills I have enough caffeine in me to levitate back to the office. Thanks Diet Dr. Pepper. Thanks McDonald’s.

Calorie Free McTreat at McDonalds

What are your midday temptations? What marketing department tantalizes your subconscious… and wins?

***

Thanks for reading another weekly installment of Friday Light. If you enjoy this, feel free to subscribe to Creatives by Email.

Advertisements

3 thoughts on “Friday Light: McDonald’s Dollar Menu Temptations

  1. ha. I always tell people that I eat the healthy wraps with 46 grams of fiber so that I can eat the junky stuff. My vice has always been sugar… anything that falls in the dessert category.

  2. Pingback: Friday Light: Our ‘Not Normal’ Creative Bents | Creatives

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s